I had a great opportunity to help pitch and animate for NBC’s AAPI heritage month campaign. This is a whole graphics package that would be sent out to use accordingly for each channel. The package included many broadcast elements spanning from EPs to snipes, and social media. My role included design, setting the tone and animation for HD renders and developing a toolkit system that can be implemented across networks.
Produced at Adolescent.
Since a lot of these types of campaign packets are sent out to other vendors and in house for further messaging purposes, I created a toolkit system that helped ease the workflow for editors and less involved After effect users. For this particular project, I wrote some expressions so it was easier to punch in the supers and have it consistent with the style, type and font size that I designed. You can also adjust (and animate) the beginning and ending of each highlighted word.
2 other styles I pitched along with the winning style.
